Julian Hollingshead, Marketing VP of Mathnasium Learning Centers, talks to Launch Product Marketing to explain how Mathnasium has targeted the needs of center owners and their customers during the COVID-19 pandemic. Read what he had to say in the below excerpt from their article, “Your Most Important Marketing Move when the Unexpected Happens“:
“The team had to quickly pivot our messaging to talk about the launch of our new online delivery method for math tutoring, Mathnasium@home. New campaigns with hundreds of new assets were created and deployed,” shares Julian Hollingshead, Vice President of Marketing at Mathnasium. As businesses begin to reopen, they are concerned with how to keep employees safe when returning to work. And in the fall, many families with school-aged children will face challenges that we cannot fully predict. “The Mathnasium marketing team continues to pivot as centers are reopening their physical doors,” continues Hollingshead, “we are now focusing on helping parents prepare for the upcoming school year. Three pivots over three months for a franchise of 1,000 locations has been a significant accomplishment.”
